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Area Marketing Manager
$93k-122k (estimate)
Full Time | Insurance 1 Week Ago
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Direct Auto Insurance is Hiring an Area Marketing Manager Near Jackson, MS

Job Description

Job Summary:

The Retail Sales Marketing Manager Senior Consultant is responsible for ownership of local marketing activities for a given geography including but not limited to field planning, scheduling and executing local and corporate marketing events, promotions and business driving activities and creating, executing, managing and tracking activities and results of new store opening business driving plans. This role will also market daily to local dealerships and other business partners to build presence in the marketplace and increase new business growth.

Key Responsibilities:

  • Works with Sales leadership to plan local marketing strategy and outside marketing activities 
  • Calls on local dealerships and other business partners to build relationships and increase referrals 
  • Works to proactively sell Affinity program to local businesses within the assigned region and monitor account activity to produce desired results 
  • Tracks event results and continuously builds a list of events with the best return on investment 
  • Works together with marketing to manage local social pages 
  • Produces monthly marketing newsletters by collecting information throughout each month 

Supervisory Responsibilities:

 This job does not have supervisory duties

Preferred Qualifications:

Education and Experience

  • High School diploma or GED
  • 3 years of experience preferably in grass root marketing efforts

Certificates, Licenses, Registrations

  • None

Functional Skills

  • Knowledge of effective community marketing, event planning, and local level advertising avenues with prior experience creating, implementing and managing such programs 
  • Demonstrated successful business-to-business and business-to-consumer sales/marketing experience 
  • Strong customer service orientation with experience providing ongoing product servicing/account management 
  • Ability to build relationship with key decision makers, community leaders and business owners 
  • Effective verbal and written communication skills 
  • Ability to present to both small and large audiences
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint) 
  • Travel will be required throughout the area to complete marketing activities and events 

#LI-CH1

Total Cash Compensation (TCC) range for this position is from $52,500 and $65,600 per year based on experience and qualifications.
*The low end of the TCC range includes base pay of $44,600 annual and performance-based incentives of $7,900 at 100% of sales targets. The high end of the TCC reflects base pay of $55,800 annual and performance-based incentives of $9,800 at 100% of sales targets.
*Incentive payments are not guaranteed and are governed by the terms of the applicable sales bonus plan which is subject to change at National General’s discretion.

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Insurance

SALARY

$93k-122k (estimate)

POST DATE

04/18/2024

EXPIRATION DATE

06/17/2024

WEBSITE

directauto.com

HEADQUARTERS

LEHIGH ACRES, FL

SIZE

200 - 500

FOUNDED

1991

CEO

RAMIREZ AMY

REVENUE

$50M - $200M

INDUSTRY

Insurance

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About Direct Auto Insurance

Direct Auto Insurance was founded under the belief that everyone should be able to get the coverage they need, the services they want, and the respect they deserve, regardless of their driving, insurance or credit history. Headquartered in Nashville, TN, Direct has rapidly expanded across the Southeast. Direct provides consumers with as variety of products and services, which include Auto and Life Insurance, Emergency Protection Plans and Roadside Assistance. We are a dynamic company known for our casual, team-oriented work environment. Many of our store agents live and work in the communities ... they serve, so Directs neighborhoods and communities are near and dear to our hearts. At Direct, we believe each and every customer is equally important and valued. No matter the circumstances, we work directly with our customers to help determine the best policy for their needs, to find ALL the discounts theyre entitled to and to provide all the services they deserve. We strive to ensure our customers feel confident, empowered, protected, relieved and pleasantly surprised about our products and services. Our customers are special to us, so we want their experience to be exceptional by offering them flexibility to purchase polices via the phone, web or at any of our retail store locations. Direct is a growing and changing company that is looking for top talent to continue to build a high-performing organization. We provide opportunities for career growth and advancement to all of our employees, including a competitive, comprehensive benefits and compensation package. As a proud member of National General, a fast paced, dynamic, and entrepreneurial organization, our team members provide the foundation that allows us to do right by our clients and our employees. Our team is poised to outperform the competition. Redefine extraordinary with us and join our team! More
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